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Konvoy is a thesis driven venture capital firm. We invest in the platforms and technologies at the frontier of gaming. Your go-to for the latest industry insights and trends. Learn more here. By introducing game mechanics to increase engagement and monetization, dating applications are the perfect candidate for disruption.
As more and more of our interactions move online, we will continue to build and foster social connections digitally. Today, it is clear that romantic relationships are no exception. This has had a strong negative impact on users. Adults aged are the most likely group of users to experience this Global Newswire.
The process of online dating is not only exhausting, but also costly. Despite this clear dissatisfaction with the state of dating sites and apps today, there is optimism around online dating as a foundation for fostering healthy romantic relationships.
We maintain that introducing game mechanics to non-gaming related industries has the potential to increase engagement and monetization. Dating applications are the perfect candidate for disruption.
The user experience for current dating apps follows the same flow - sign up, discover and match, get to know one another, then move off the dating app - and the feature sets across even the most popular dating apps are quite stale. Even the niche dating apps like Stir, BLK, Happn, Her, eHarmony, and Grindr are only successful because they cater to specific demographics interests, sexual orientation, race, religion, etc - they follow the same user process flow.